McDonald's may still return to Russia, but far from soon
The executive director of the corporation Chris Kempczynski said in a letter to staff that a return to Russia in the "foreseeable future" is unlikely. But he said that under favorable conditions, McDonald's may return.
Kempczynski said that after selling the business in Russia, restaurants must change their brand, trademark and menu names. McDonald's losses from withdrawal from Russia could reach $1.4 billion. Russia provided the company with 3% of its annual income.
