Analysts named the most popular social networks in 2022
Analyst company Insider Intelligence predicted the popularity of social networks in 2022. The results of the study were published on the website eMarketer.
Next year 3.57 billion people will use social networks at least once a month, which is 82% of Internet users worldwide.
First place, according to analysts, by a significant margin will take Facebook with 2.098 billion users worldwide.
In second place was another brainchild of Meta Corporation - Instagram, which will be visited by 1.282 billion people a month.
The top three is TikTok (755 million), which is ahead of Snapchat (464.9 million) and Twitter (345.3 million).
TikTok is growing especially fast, the report said. The number of monthly users is up 59.8% in 2020 and another 40.8% in 2021. Progress has slowed, but the platform is predicted to grow more than 15.1% in 2022. According to analysts, the young social network's market share will reach 20% for the first time next year and 25% by 2024.
"The development of TikTok is especially "painful" for Snapchat, with which the latter service is fighting for the attention of teenagers. While TikTok bears no resemblance to Twitter, its rapidly growing audience suggests that people prefer video content," explained Debra Aho Williamson, principal analyst at Insider Intelligence.
We are talking about the number of Internet users who can visit social networks at least once a month from any gadget. Experts have studied the dynamics of attendance of existing platforms, focusing on statistical data from research groups, government agencies, media companies, as well as the comments of advertising buyers and advertising agency employees.
We wrote earlier that the UK authorities want to regulate the sending of intimate photos on social networks. The new law could oblige BigTech companies to search and delete pictures of genitals under threat of criminal liability.
The Meta Corporation was recently fined almost $2 million for the outages. Brazilian authorities concluded that the social networks did not provide users with a sufficiently high level of service.